{"id":1196,"date":"2023-01-07T22:48:42","date_gmt":"2023-01-07T22:48:42","guid":{"rendered":"https:\/\/seokur.com\/?p=1196"},"modified":"2023-01-07T23:44:42","modified_gmt":"2023-01-07T23:44:42","slug":"domain-authority-nedir","status":"publish","type":"post","link":"https:\/\/seokur.com\/domain-authority-nedir\/","title":{"rendered":"Domain Authority (Alan Ad\u0131 Otoritesi ) Nedir?"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fcz\u00fcn a\u015f\u0131r\u0131 rekabet\u00e7i piyasalar\u0131nda rekabet ac\u0131mas\u0131zd\u0131r. Her b\u00fcy\u00fckl\u00fckteki \u015firket, t\u00fcketicilerin dikkatini \u00e7ekmek i\u00e7in yorulmak bilmeden rekabet ediyor. Web siteleri kurulu\u015flar\u0131n modern vitrinidir; teknoloji merakl\u0131s\u0131 t\u00fcketiciler \u00fcr\u00fcn ve hizmetlerinizi web sitenize g\u00f6re de\u011ferlendirir. Bu nedenle, web sitenizin Google, Yahoo, Bing veya Yandex gibi arama motorlar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc sa\u011flamak \u00e7ok \u00f6nemlidir.<\/p>\n

\u0130yi i\u00e7erik ziyaret\u00e7i trafi\u011finizi \u00e7eker, ilgisini \u00e7eker, memnun eder ve onlar\u0131 potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n

Peki web sitenizdeki i\u00e7eri\u011fin kalitesini nas\u0131l \u00f6l\u00e7eceksiniz? Bir web sitesinin s\u0131ralamas\u0131n\u0131 etkileyebilecek 200’den fazla fakt\u00f6r vard\u0131r ve sitenizi t\u00fcm fakt\u00f6rler i\u00e7in optimize etmek neredeyse imkans\u0131zd\u0131r.<\/p>\n

Ancak bu hi\u00e7bir \u015fey yap\u0131lamayaca\u011f\u0131 anlam\u0131na gelmez. Web sitesi s\u0131ralamas\u0131ndaki en \u00f6nemli fakt\u00f6rlerden biri olan alan ad\u0131 otoritesine odaklanabilirsiniz.<\/p>\n

Domain Authority Nedir <\/strong>(Alan Ad\u0131 Otoritesi)<\/strong>? <\/strong><\/h3>\n

Alan ad\u0131 otoritesi, web sitenizin internette bir d\u00fc\u015f\u00fcnce lideri olarak itibar\u0131n\u0131n \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. Y\u00fcksek alan ad\u0131 otoritesine sahip bir web sitesi arama motorlar\u0131<\/a>nda daha \u00fcst s\u0131ralarda yer al\u0131r ve ziyaret\u00e7ilerin ilgisini \u00e7eken kaliteli i\u00e7erik i\u00e7erir.<\/p>\n

Sahip oldu\u011funuz markan\u0131z\u0131n internetteki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, \u015firketinizin web sitenizden gelir elde etme becerisini de tahmin edecektir. G\u00fcn\u00fcm\u00fcz\u00fcn yal\u0131n ve ac\u0131mas\u0131z kurulu\u015flar\u0131, web sitelerinin etki alan\u0131 otoritesini art\u0131rmak i\u00e7in s\u00fcrekli olarak kaynak yat\u0131r\u0131m\u0131 yapmaktad\u0131r.<\/p>\n

Web Sitesi Alan Ad\u0131 Otoritesi Nas\u0131l Kontrol Edilir? <\/strong><\/h4>\n

Bir web sitesinin alan ad\u0131 otoritesini geli\u015ftirmek uzun zaman al\u0131r. Alan ad\u0131 otoritesini art\u0131ran \u015firketler web sitesi sa\u011fl\u0131\u011f\u0131n\u0131 d\u00fczenli olarak izler ve s\u00fcrekli iyi i\u00e7erik \u00fcretir.<\/p>\n

Alan Ad\u0131 Otoritenizi Kontrol Etme Ad\u0131mlar\u0131:<\/strong><\/p>\n

l \u0130\u015fte web sitenizin alan ad\u0131 otoritesini kontrol etmek ve geli\u015ftirmek i\u00e7in pop\u00fcler bir y\u00f6ntem.<\/em><\/p>\n

l Web sitesinde g\u00f6r\u00fcnen arama kutusuna web sitenizin URL’sini girin.<\/em><\/p>\n

l Etki alan\u0131n\u0131 analiz et d\u00fc\u011fmesine bas\u0131n ve sihrin ger\u00e7ekle\u015fmesini izleyin. <\/em><\/p>\n

l Sonu\u00e7, web sitenizin alan ad\u0131 otoritesini, k\u00f6k alan adlar\u0131n\u0131 web sitenize ba\u011flayan, web siteniz i\u00e7in s\u0131ralama anahtar kelimelerinin say\u0131s\u0131n\u0131, spam puan\u0131n\u0131 ve geri ba\u011flant\u0131 say\u0131s\u0131na g\u00f6re sitedeki en iyi sayfalar\u0131n bir listesini i\u00e7eren ayr\u0131nt\u0131l\u0131 bir rapor olacakt\u0131r.<\/em><\/p>\n

Alan Ad\u0131 Otoritesi Neden Dalgalan\u0131r ?<\/strong><\/h4>\n

Alan Ad\u0131 Yetkisi (DA), web sitenizin kategoriniz i\u00e7in birincil SERP<\/a>‘te listelenme olas\u0131l\u0131\u011f\u0131n\u0131 g\u00f6steren 0 ila 100 aras\u0131nda bir puand\u0131r. Web sitenizin alan ad\u0131 otoritesini s\u0131k s\u0131k kontrol ediyorsan\u0131z, birka\u00e7 dalgalanma g\u00f6zlemlemi\u015f olabilirsiniz. Bu t\u00fcr dalgalanmalar, a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere \u00e7ok say\u0131da nedenden kaynaklanabilir:<\/p>\n

G\u00fcnl\u00fck Puanlama:<\/strong> Bilgi i\u015flem kapasiteleri katlanarak artt\u0131\u011f\u0131ndan, Moz daha ayr\u0131nt\u0131l\u0131 bir \u00f6l\u00e7ekte etki alan\u0131 otoritesi puanlar\u0131 sa\u011flayabilir.<\/p>\n

Daha Geni\u015f Kar\u015f\u0131la\u015ft\u0131rma \u00d6rne\u011fi:<\/strong> Ara\u00e7 art\u0131k makine \u00f6\u011frenimi yeteneklerini art\u0131rm\u0131\u015ft\u0131r ve her web sitesi i\u00e7in ayn\u0131 kategorideki binlerce web sitesine kar\u015f\u0131 g\u00f6receli puanlama sa\u011flar. Daha geni\u015f kar\u015f\u0131la\u015ft\u0131rma, olas\u0131 s\u0131ralamalardaki s\u0131k de\u011fi\u015fikliklere yer vererek alan ad\u0131 otoritesinin dalgalanmas\u0131na neden olur<\/p>\n

Ba\u011flant\u0131 Kalitesi:<\/strong> Google, alan ad\u0131n\u0131z\u0131n ald\u0131\u011f\u0131 her DoFollow ba\u011flant\u0131s\u0131n\u0131n kalitesini s\u00fcrekli olarak ara\u015ft\u0131rmaktad\u0131r. Arama motoru kal\u0131p tespitine odaklan\u0131r ve bir t\u00fcr spam g\u00fcd\u00fcml\u00fc ba\u011flant\u0131 in\u015fas\u0131n\u0131 g\u00f6steren g\u00f6zlemlenebilir bir kal\u0131p tespit edilir edilmez, alan ad\u0131n\u0131z \u00f6nemli \u00f6l\u00e7\u00fcde otorite puan\u0131 kaybedecektir.<\/p>\n

K\u00f6t\u00fc Uygulamalar:<\/strong> Spam odakl\u0131 ba\u011flant\u0131 olu\u015fturma modelleri tespit edilmese bile, web sitenizin alan ad\u0131 otoritesinde bir de\u011fi\u015fiklik g\u00f6rebilirsiniz. Google, alan ad\u0131 otoritenizi belirlemek i\u00e7in anahtar kelime doldurma, intihal vb. gibi \u00e7e\u015fitli fakt\u00f6rleri kullan\u0131r.<\/p>\n

Bozulmu\u015f Y\u00f6nlendiren Etki Alan\u0131:<\/strong> Alan ad\u0131n\u0131za y\u00f6nlendirme g\u00f6nderen birincil web sitelerinden birinin DA de\u011feri d\u00fc\u015ferse alan ad\u0131 otoriteniz de etkilenir.<\/p>\n

Web Sitesi Y\u00f6netimi Sorunlar\u0131<\/strong>: \u0130\u00e7eri\u011finizi uygun \u015fekilde adland\u0131rmad\u0131ysan\u0131z veya web siteniz herhangi bir nedenle kapal\u0131ysa, bu durum DA de\u011ferinizi etkileyecektir.<\/p>\n

Alan Ad\u0131 Otoritesi ve Sayfa Otoritesi<\/strong><\/h4>\n

Bir par\u00e7a ile par\u00e7alar\u0131n toplam\u0131 aras\u0131ndaki kar\u015f\u0131la\u015ft\u0131rmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Etki alan\u0131 otoritesi, t\u00fcm etki alan\u0131n\u0131n Google SERP’teki olas\u0131 s\u0131ralamas\u0131yla ilgilenir. Sayfa otoritesi<\/strong> ise tek ba\u015f\u0131na bir sayfan\u0131n s\u0131ralanma olas\u0131l\u0131\u011f\u0131na odaklan\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fcz\u00fcn a\u015f\u0131r\u0131 rekabet\u00e7i piyasalar\u0131nda rekabet ac\u0131mas\u0131zd\u0131r. Her b\u00fcy\u00fckl\u00fckteki \u015firket, t\u00fcketicilerin dikkatini \u00e7ekmek i\u00e7in yorulmak bilmeden rekabet ediyor. Web siteleri kurulu\u015flar\u0131n modern vitrinidir; teknoloji merakl\u0131s\u0131 t\u00fcketiciler \u00fcr\u00fcn ve hizmetlerinizi…<\/p>\n","protected":false},"author":1,"featured_media":1197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":{"0":"post-1196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-egitimi","8":"entry"},"_links":{"self":[{"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/posts\/1196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/comments?post=1196"}],"version-history":[{"count":8,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/posts\/1196\/revisions"}],"predecessor-version":[{"id":1254,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/posts\/1196\/revisions\/1254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/media\/1197"}],"wp:attachment":[{"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/media?parent=1196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/categories?post=1196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/tags?post=1196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}