{"id":542,"date":"2021-02-09T11:36:19","date_gmt":"2021-02-09T11:36:19","guid":{"rendered":"https:\/\/seokur.com\/?p=542"},"modified":"2021-05-09T01:48:56","modified_gmt":"2021-05-09T01:48:56","slug":"seo-nedir","status":"publish","type":"post","link":"https:\/\/seokur.com\/seo-nedir\/","title":{"rendered":"Seo Nedir?"},"content":{"rendered":"

Etkili bir dijital pazarlama tekni\u011fi olan\u00a0SEO, web sitenizin arama motorlar\u0131ndaki mevcut konumunu iyile\u015ftirmek, site ziyaret\u00e7ileri i\u00e7in kusursuz bir kullan\u0131c\u0131 deneyimi sunmak ve web sitenize gelen organik trafi\u011fi iyile\u015ftirme amac\u0131yla uygulanan stratejik \u00e7al\u0131\u015fmalard\u0131r. \u0130nternet ortam\u0131ndaki rekabetin her ge\u00e7en g\u00fcn artmas\u0131 den siteniz i\u00e7in SEO<\/strong> \u00e7al\u0131\u015fmas\u0131<\/strong> y\u00fcr\u00fctmeyi mecbur k\u0131lan bir fakt\u00f6rd\u00fcr.<\/p>\n

Web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n arad\u0131\u011f\u0131 bilgilere ula\u015famamalar\u0131, yaln\u0131zca arama motorlar\u0131nda y\u00fckselmek amac\u0131yla \u00fcretilen yetersiz ve kalitesiz i\u00e7erikler ve kullan\u0131c\u0131lar\u0131n internetteki g\u00fcvenli\u011fini ihlal eden durumlar SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 do\u011frudan etkiler. Ayr\u0131ca arama motorlar\u0131nda kullan\u0131lan algoritmalar\u0131n h\u0131zla geli\u015fmesi ve mobil cihazlar arac\u0131l\u0131\u011f\u0131 ile internet kullan\u0131m\u0131n\u0131n yayg\u0131n hale gelmesi web sitesi SEO \u00e7al\u0131\u015fmas\u0131<\/strong> yaparken g\u00fcncel tekniklerin kullan\u0131lmas\u0131n\u0131 \u00f6nemli hale getirir. Bu nedenle SEO \u00e7al\u0131\u015fmas\u0131 fiyatlar\u0131 <\/strong>bak\u0131m\u0131ndan objektif teklifler sunan ve alan\u0131nda uzman bir SEO uzman\u0131 ile \u00e7al\u0131\u015farak sitemizin arama motorlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rabilirsiniz.<\/p>\n

Arama Motorlar\u0131nda \u00dcst S\u0131ralara \u00c7\u0131kmak Neden \u00d6nemlidir?<\/strong><\/p>\n

Ekonomik ve sosyal pek \u00e7ok faaliyetin online ortamda yap\u0131ld\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde sundu\u011funuz \u00fcr\u00fcn ve hizmetlerin yan\u0131 s\u0131ra kurumsal kimli\u011finizi de rakiplerinizden \u00f6nde tutmay\u0131 ba\u015farmal\u0131s\u0131n\u0131z. Bu nedenle etkili SEO \u00e7al\u0131\u015fmas\u0131 ad\u0131mlar\u0131<\/strong> atarak dijital pazarlama alan\u0131nda kendinize \u00f6nemli bir yer edinmelisiniz. SEO \u00e7al\u0131\u015fmas\u0131 ad\u0131na ataca\u011f\u0131n\u0131z her ad\u0131m\u00a0 arama motorlar\u0131ndaki konumunuzu iyile\u015ftirir ve dijital d\u00fcnyadaki bilinirli\u011finizi art\u0131r\u0131r. Ayr\u0131ca, web sitenize\u00a0daha fazla ziyaret\u00e7i gelmesini sa\u011flayarak i\u015fletmenizin m\u00fc\u015fteri potansiyelini art\u0131rabilirsiniz. Sonu\u00e7 olarak SEO<\/strong> \u00e7al\u0131\u015fmas\u0131<\/strong> finansal hedeflerinize h\u0131zl\u0131 bir \u015fekilde ula\u015fmak i\u00e7in uygulaman\u0131z gereken etkili bir dijital pazarlama y\u00f6ntemidir.<\/p>\n

\"\"<\/p>\n

SEO \u00c7al\u0131\u015fmas\u0131 Nedir, Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h2>\n

SEO \u00e7al\u0131\u015fmas\u0131 nedir?<\/strong> SEO \u00e7al\u0131\u015fmas\u0131, web sitenizin arama motorlar\u0131nda ilk s\u0131ralara y\u00fckselmesi i\u00e7in y\u00fcr\u00fct\u00fclen site i\u00e7i ve site d\u0131\u015f\u0131 SEO faaliyetleridir. Olduk\u00e7a kapsaml\u0131 bir faaliyet olan SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7in gerekti\u011finde profesyonel ki\u015filerden yard\u0131m almak \u00e7ok \u00f6nemlidir. SEO faaliyetlerine ba\u015flamadan \u00f6nce, hedeflerinizi belirlemek ve bu hedeflere ula\u015fmaya y\u00f6nelik\u00a0stratejik SEO planlar\u0131 olu\u015fturmak \u00e7ok \u00f6nemlidir. B\u00f6ylece SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n zaman ve maliyet a\u00e7\u0131s\u0131ndan daha avantajl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirilmesini sa\u011flayabilirsiniz.<\/p>\n

Arama motoru optimizasyon faaliyetleri, stratejik dijital pazarlama \u00e7al\u0131\u015fmas\u0131 gerektirdi\u011fi i\u00e7in birbiriyle ba\u011flant\u0131l\u0131 \u00e7e\u015fitli kriterleri g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir.\u00a0SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n temel unsurlar\u0131n\u0131 site i\u00e7i SEO \u00e7al\u0131\u015fmas\u0131 <\/strong>ve site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmas\u0131 olarak birbiriyle ba\u011flant\u0131l\u0131 2 ana kategoride inceleyebiliriz. Bu \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcrken \u00f6zg\u00fcnl\u00fck, uygunluk, kalite ve \u00e7e\u015fitlilik gibi unsurlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak kullan\u0131c\u0131 deneyimini \u00f6n planda tutmay\u0131 ama\u00e7lamal\u0131s\u0131n\u0131z.<\/p>\n

Yandex, Bing ve Google SEO \u00e7al\u0131\u015fmas\u0131<\/strong> y\u00fcr\u00fct\u00fcrken web sitenizin \u00fcst s\u0131ralarda konumlanmas\u0131n\u0131 sa\u011flamak ve organik kullan\u0131c\u0131 trafi\u011fi\u00a0 \u00e7ekmek i\u00e7in SEO kurallar\u0131n\u0131 dikkatli bir \u015fekilde uygulaman\u0131z hayati bir \u00f6neme sahiptir. Ayr\u0131ca Google Analytic ve Search Console gibi analiz ara\u00e7lar\u0131ndan elde etti\u011finiz geri d\u00f6n\u00fc\u015fleri dikkate alman\u0131z ve gerekli d\u00fczeltmeleri yaparak web sitenizi iyile\u015ftirmeniz gerekir.<\/p>\n

Site \u0130\u00e7i SEO Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h3>\n

SEO faaliyetlerinin \u00f6nemli bir kategorisi olan site i\u00e7i SEO \u00e7al\u0131\u015fmas\u0131 (on-page SEO),<\/strong> temelde b\u00fct\u00fcn arama motorlar\u0131na uygun olan 8 \u00f6nemli kritere g\u00f6re uygulan\u0131r.<\/p>\n

    \n
  1. Ba\u015fl\u0131k Etiketleri (Heading Tags): <\/strong>Ba\u015fl\u0131k etiketleri, web sitenizde yer alan i\u00e7eriklerin konusu ve hiyerar\u015fik yap\u0131s\u0131yla ilgili arama motorlar\u0131na sinyal g\u00f6ndererek kullan\u0131c\u0131lar\u0131n web sayfan\u0131z\u0131 kolay bir \u015fekilde bulmas\u0131n\u0131 sa\u011flayan\u00a0H1, H2,\u2026H5 \u015feklinde s\u0131ralanan ba\u015fl\u0131k etiketleridir.<\/li>\n
  2. Site \u0130\u00e7i SEO Parametreleri: <\/strong>Web sayfan\u0131z\u0131n ne ile ilgili oldu\u011funu\u00a0Meta A\u00e7\u0131klama (Description), Meta Ba\u015fl\u0131k (Title), ve Meta Etiketler (tags, keywords)\u00a0kanal\u0131yla arama motorlar\u0131na iletilmesini sa\u011flayan parametrelerdir.\u00a0SEO\u2019ya uygun ve\u00a0\u00f6zg\u00fcn i\u00e7erikler\u00a0ba\u015far\u0131y\u0131 etkileyen fakt\u00f6rlerdir.<\/li>\n
  3. URL Yap\u0131s\u0131:\u00a0<\/strong>URL yap\u0131s\u0131, sayfadaki en \u00f6nemli anahtar kelimeleri\u00a0i\u00e7ermeli ve olabildi\u011fince k\u0131sa tutulmal\u0131d\u0131r. URL yap\u0131s\u0131nda bulunan kelimeler aras\u0131nda tire (-) i\u015fareti bulunmal\u0131 ve karakterler aras\u0131nda da mutlaka bo\u015fluk b\u0131rak\u0131lmamal\u0131d\u0131r.<\/li>\n
  4. Kaliteli \u0130\u00e7erik: <\/strong>Benzersiz i\u00e7erik \u00fcretimi i\u00e7 SEO\u2019nun \u00f6nemli bir unsurudur. Web sitenizdeki\u00a0i\u00e7eriklerin \u00f6zg\u00fcn olmas\u0131, okuyucuya\u00a0de\u011fer ve fayda sa\u011flamas\u0131n\u0131n\u00a0yan\u0131 s\u0131ra ilgili anahtar kelimelerin dengeli bir \u015fekilde kullan\u0131m\u0131\u00a0sayfan\u0131z\u0131n arama motoru s\u0131ralamas\u0131n\u0131 do\u011frudan etkiler.<\/li>\n
  5. Medya Kullan\u0131m\u0131: <\/strong>Web sitenizin ba\u015far\u0131s\u0131n\u0131 etkileyen fakt\u00f6rler aras\u0131nda yaz\u0131l\u0131 i\u00e7erikleri resim ve videolar ile zenginle\u015ftirmek, konu ile ilgili anahtar kelimeleri kullanmak ve kullan\u0131c\u0131 deneyimini art\u0131rarak sayfada gezinme s\u00fcresini art\u0131rmak yer al\u0131r.<\/li>\n
  6. Duyarl\u0131 (Responsive<\/a>) Tasar\u0131m: <\/strong>Web sitenizi mobil veya masa\u00fcst\u00fc kullan\u0131mlara uygun bir \u015fekilde tasarlaman\u0131z \u00e7ok \u00f6nemlidir. Duyarl\u0131 bir tema olu\u015fturdu\u011funuzda arana motorlar\u0131 sen sitenizin \u00f6ne \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olur.<\/li>\n
  7. Site H\u0131z\u0131:<\/strong> Web sayfan\u0131z\u0131n y\u00fcklenme s\u00fcresi kullan\u0131c\u0131 deneyimine olumlu katk\u0131 sa\u011flar. Web sitenizin h\u0131z\u0131 y\u00fcksek oldu\u011funda arama motorlar\u0131nda ilk s\u0131ralarda yer alma olas\u0131l\u0131\u011f\u0131 da artar.<\/li>\n
  8. Dahili Link A\u011f\u0131:<\/strong>Dahili (Site i\u00e7i) link olu\u015fturma, web sitenizde yer alan herhangi bir sayfadan farkl\u0131 bir sayfaya uygun URL, anahtar kelime ya da g\u00f6rseller yard\u0131m\u0131yla k\u00f6pr\u00fc ba\u011flant\u0131s\u0131 yapmakt\u0131r. Bu tekni\u011fi do\u011fru bir \u015fekilde uygulad\u0131\u011f\u0131n\u0131zda sen sitenizin ilk s\u0131ralara \u00e7\u0131kmas\u0131na olumlu bir katk\u0131 sa\u011flayabilirsiniz.<\/li>\n<\/ol>\n

    \"Seo<\/p>\n

    Site D\u0131\u015f\u0131 SEO Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h3>\n

    Arama motoru sayfalar\u0131nda \u00f6n s\u0131ralara ula\u015fmak i\u00e7in site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmas\u0131 (off-page SEO) <\/strong>da bir di\u011fer \u00f6nemli kategoridir. Di\u011fer SEO faaliyetlerinde oldu\u011fu gibi\u00a0off-page SEO optimizasyon\u00a0\u00e7al\u0131\u015fmalar\u0131nda da \u00fcretkenlik, \u00f6zg\u00fcnl\u00fck, istikrar, denge ve kalite \u00f6n planda yer almal\u0131d\u0131r. Ayr\u0131ca kullan\u0131c\u0131 dostu bir web sitesi olu\u015fturularak dijital ortamdaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7in a\u015fa\u011f\u0131daki kriterleri dikkate alman\u0131z gerekir:<\/p>\n

      \n
    1. Backlink \u00c7al\u0131\u015fmas\u0131: <\/strong>Backlink \u00e7al\u0131\u015fmas\u0131 web sitenizin faaliyet g\u00f6sterdi\u011fi sekt\u00f6r ve konu ile ilgili benzer web sitelerinden anahtar kelime, URL adresi ya da g\u00f6rseller yard\u0131m\u0131yla hedef sayfan\u0131z i\u00e7in yap\u0131lan geri ba\u011flant\u0131lard\u0131r. Dengeli bir backlink \u00e7al\u0131\u015fmas\u0131 <\/strong>hedef sayfan\u0131n g\u00fc\u00e7lenmesi i\u00e7in b\u00fcy\u00fck avantajlar sa\u011flar. Ayr\u0131ca farkl\u0131 sitelerde yaz\u0131lan bir tan\u0131t\u0131m<\/strong> yaz\u0131s\u0131<\/strong> da web siteniz i\u00e7in backlink olu\u015fturmada \u00f6nemli bir fakt\u00f6rd\u00fcr.<\/li>\n
    2. Sosyal Medya: <\/strong>Markan\u0131z hakk\u0131ndaki \u00f6nemli geli\u015fmeleri, kampanyalar\u0131, hizmetleri ve yeni tasarlad\u0131\u011f\u0131n\u0131z web sayfalar\u0131n\u0131\u00a0sosyal medya hesaplar\u0131n\u0131zda payla\u015farak arama motoru s\u0131ralamalar\u0131nda \u00f6ne \u00e7\u0131kmay\u0131 hedefleyebilirsiniz.<\/li>\n
    3. Dijital PR \u00c7al\u0131\u015fmalar\u0131:<\/strong> Web sitenizin ait oldu\u011fu marka hakk\u0131nda\u00a0sekt\u00f6rel anlamda olumlu izlenim olu\u015fturmak \u00e7ok. Bunu ba\u015farmak i\u00e7in medyada web siteniz i\u00e7in dezavantaj olu\u015fturan durumlar\u0131 azaltmal\u0131 ve bunlar\u0131\u00a0olumlu y\u00f6nde kanalize etmelisiniz. Bu nedenle bloglar, internet siteleri, haber platformlar\u0131 ve sosyal medyada yay\u0131nlanan i\u00e7eriklerden yararlanarak dijital PR \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctmelisiniz.<\/li>\n<\/ol>\n

      SEO \u00c7al\u0131\u015fmalar\u0131 Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr?<\/strong><\/h3>\n

      Arama motoru optimizasyonu (SEO) faaliyetlerinin verimlili\u011fini \u00f6l\u00e7mek i\u00e7in online \u00fccretli veya \u00fccretsiz SEO analiz ara\u00e7lar\u0131ndan faydalanabilirsiniz. \u00d6rne\u011fin, Wordpress SEO \u00e7al\u0131\u015fmas\u0131 <\/strong>ve kurumsal SEO \u00e7al\u0131\u015fmas\u0131 <\/strong>yaparken, Google Keyword Planner\u00a0(anahtar kelime planlay\u0131c\u0131s\u0131), Search Console\u00a0ve\u00a0Google Analytics gibi \u00fccretsiz ara\u00e7lar\u0131 kullanabilirsiniz. Ayr\u0131ca Yandex Web Master ya da Yandex Metrica’n\u0131n yan\u0131 s\u0131ra\u00a0Bing\u00a0Web Master Tools\u00a0gibi \u00fccretsiz SEO analiz ara\u00e7lar\u0131n\u0131 da kullanabilirsiniz. Bu ara\u00e7lar yard\u0131m\u0131yla ziyaret\u00e7i trafi\u011fini takip ederek olas\u0131 gerekli d\u00fczeltmeleri yapabilirsiniz.<\/p>\n

       <\/p>\n

      Web sitenizin SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 y\u00fcr\u00fct\u00fcrken site i\u00e7i ve site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n yan\u0131 s\u0131ra i\u00e7eriklerinizin kalitesini art\u0131rman\u0131z \u00e7ok \u00f6nemlidir. Ayr\u0131ca uzun kuyruklu anahtar kelime kullan\u0131m\u0131 ve uzun blog yaz\u0131lar\u0131 gibi s\u0131ra d\u0131\u015f\u0131 y\u00f6ntemler arac\u0131l\u0131\u011f\u0131yla SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 daha etkin hale getirmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Etkili bir dijital pazarlama tekni\u011fi olan\u00a0SEO, web sitenizin arama motorlar\u0131ndaki mevcut konumunu iyile\u015ftirmek, site ziyaret\u00e7ileri i\u00e7in kusursuz bir kullan\u0131c\u0131 deneyimi sunmak ve web sitenize gelen organik trafi\u011fi iyile\u015ftirme…<\/p>\n","protected":false},"author":1,"featured_media":545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[18],"tags":[],"class_list":{"0":"post-542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo-egitimi","8":"entry"},"_links":{"self":[{"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/posts\/542"}],"collection":[{"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":0,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/media\/545"}],"wp:attachment":[{"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seokur.com\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}